Japan's Ideal Employers 2011

The results of the Japanese Student Survey reveal how students perceive organizations as employers in Japan. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal an organization has over its specific target groups.

The rankings below reveal how attractive an employer is amongst students, and indicates a company’s position in relation to other ideal employers in the recruitment market. The rankings enable employers to track and set targets for measuring their level of employer attractiveness.

Number of respondents in 2011: 3,636
Number of employer evaluations: 7,700
Field period: November 2010 to March 2011
Number of universities targeted in 2011: 60

Students are targeted separately according to their main field of study. Below you will find the list of Top Employers in Japan. From the drop-down window below, please select the field of study which is of interest to you.