The World's Most Attractive Employers 2011
Based on the preferences of over 160,000 career seekers, with a business or engineering background from the world´s 12 largest economies (based on nominal GDP), Universum releases the global talent attraction index: “The World’s Most Attractive Employers 2011”. The index, split in the business category – preferences from business career seekers - and engineering category – preferences from engineering career seekers - reveals the current level of attractiveness that companies have as employers – and therefore their potential to lead the world of tomorrow.
This is the only global index of employer attractiveness and highlights the world’s most powerful employer brands, those companies that excel in talent attraction and retention. The World's Most Attractive Employers Index is based on the employer preferences of students from Brazil, Canada,China, France, Germany, India, Italy, Japan, Russia, Spain, U.K., and U.S.
The index reveals some dramatic trends
In a world where top performing employees are becoming a scarce commodity, finding the right people is critical for business success. At a time when low birth and death rates are significantly shifting world demographics, the dilemmas of the 21st century are not only ‘Who will make up the workforce?’, yet more importantly ‘Who will own it?‘
1. American multinationals increase their lead over the rest of the world.
2. Financial organizations are on the rise in the Engineering index and losing attractiveness amongst business career seekers
3. IT companies gain ground in the Business index.
4. Automotive companies rise in the Engineering index.
5. The World of work/life balance and the “Me” brand is on the rise
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