Our Story

Swedish entrepreneur Lars-Henrik Friis Molin founded Universum in the late 1980s, when he himself was a student. He launched a student publication aimed at educating students on career opportunities and career management as well as connecting them with employers. He eventually added surveys and career guides to the mix, bringing students and employers even closer.

Today, Universum is the world leader in Employer Branding. Universum conducts career surveys in 28 countries with some 400 000 respondents. Most Fortune 100 companies use Universum’s trending data, consulting services and/or media solutions to connect with the talent they need. The entrepreneurial spirit that drove Lars Henrik, still drives the company forward. We find new opportunities and markets where our services are needed and move in. Our vision is to be the leading global authority on employer branding from the perspectives of both employers and talent. Our products and services help employers attract, recruit and retain ideal talent, while also providing top talent groups with information that allow them to make better career decisions.